A sample instagallery of the displays I've conceptualized, budgeted, shopped (scavenged!) for and executed during my time at Dr. Martens; and my more recent variety of work at Primark
Everyone Knows I'm a Geek
Roughly 95% of our Harry Potter licensed merchandise lives within my VM areas. Through strategic cross merchandising of HP product, use of signage, and implementation of, "see it, buy it," I created one stop shops in prominent, high traffic areas and lead our store to be the second highest grossing in the US for Harry Potter sales.