To paraphrase Vogue writer Olivia Singer, where Prada goes, the rest of fashion follows. Ever the one to set the standard, while it takes a beat for the other labels to catch up, they eventually do (seriously, it's easy to title your collection, "PREMONITION," as if predicting future trends, when you're the one who sets them in the first place). And if this collection is in fact a look at the future of how western women* dress, then get ready for a lot of eclectic (an eclecticism echoed in the show's own killer soundtrack), layered, often gender neutral, expertly pieced together looks, featuring... a whole lot of comics art! The art itself, a showcase spanning a full spectrum of styles... more on that in a minute.
Now, it needs to be said that comic printed fashion itself isn't new. And Prada already has a reputation for loving artists. What's most interesting to me, is that Miuccia Prada, the omniscient god that she is (like we needed any more proof) seems attuned to a trend within the comics industry itself: the growing population of young female comics readers. A trend we can attribute to summer blockbusters and young, fashion-forward creators ushering in a new era of comics in which more female characters are leading, and fashion and style have come to play a more important role. A few of these creators, having themselves contributed artwork to the collection, including Saga artist and co-creator, Fiona Staples, among several other recognizable names (Lady Killer creator Joëlle Jones and Pretty Deadly's Emma Ríos jumped out at me immediately).
From the Prada site:
"For the new graphic elements, Prada worked with eight visionary artists, spanning the generational spectrum, each of whom has illustrated women in a uniquely empowering way — Brigid Elva, Joëlle Jones, Stellar Leuna, Giuliana Maldini, Natsume Ono, Emma Ríos, Trina Robbins and Fiona Staples — and with the archive of Tarpé Mills, creator of the first female action hero.
Women’s fashion inherently tries to evaluate the depiction of femininity and feminism, looking outside itself to tell its own story."
*I say western women, because one need only thumb through the pages of an issue of FRUiTS to know that Japanese teens have been doing something very similar to this forever. (At least, until this year?)
This post was updated on Saturday 9.23. I included video and a link to the show playlist. I couldn't resist!