On my never-ending quest to find examples of designers bridging the gap between the geek and the chic, imagine my delight when the mountain came to Muhammad. That mountain is SlashCode a new premium brand after my own heart.
Here's the story from cofounder Linda:
"SlashCode was created by my partner Kevin and myself because we are Geek ourselves. We LOVE manga, comics, video games, sci-fi, sci-fantasy, RPG, cosplay … But apart from the beloved T-shirt with the huge super hero logo, we couldn’t find a geek and chic fashion alternative The kind we could wear anytime, anywhere : at work, for a romantic diner, for a corporate event …
So we created SlashCode. Our designs are inspired by Geek Culture icons : the ones we grew up with and some more recent ones. Our scarves are made of the finest fabrics and we pay attention to all the details : designs. packaging, printing … "
Attention indeed! UPDATE: When you look at each scarf, have a look at some of the incredible details close-up!) These scarves are gorgeous and are available in 3 sizes with 3-4 models exclusive to each size, all in a light cotton blend.
The Rebel One (60 X 60 cm). Bandana sized scarf, perfect for the bikers to ride in style
The Square One (100 X 100 cm ) Elegant and chic, easy to adapt to your styles
The Long One (180 X 90 cm ). Ideal to envelop yourself in your favorite universe.
THE ARC: A tribute to Iron Man
Why do we need SlashCode? Because this brand isn't just about making geek chic. In fact, the term is so overused that it's come to describe a too wide range of product--much of which isn't very chic at all. (I'm keeping it real, people). Instead SC is about elevating geek to something more. Never mind making geek chic. This is about taking our beloved culture and fandoms and interpreting them with a level of elegance and sophistication via a product that is both versatile and affordable. I'm not wearing a t-shirt to the opera. EVER. (And FYI, you shouldn't either) But I would wrap one of these around me.
The scarves are available to pre-order via the brand's indiegogo campaign : I highly recommend you go ahead and get one of each.
The delivery is scheduled for January 2015 and meanwhile the buying experience will include videos and news. That means that you, the customer will literally see the birth of your scarf.
Oh and just in time for the holidays, if you're strapped for cash and feeling lucky, you'll have an opportunity to make one yours via this blog. That's right people, I'm giving a SlashCode scarf away! Enter to win now: SO EXCITE!
NOTE: Go and show your support for the brand on their site. If they don't get the funding they need, these scarves won't happen, so support geeky affordable luxury and fund SlashCode today!