HELMUT LANG + GAME OF THRONES

In honor of the Twitter trending, get glue crashing, ALL CAPS LOCK REACTION EVOKING (!!!!) George R.R. Martin fan back-breaking (have you tried lugging one of those massive books around? Curse you kindlers!) fantasy phenomenon known as Game of Thrones…  I’m dedicating my inaugural post to the premier of HBO’s latest episodic giant.

While Helmut Lang himself may not have tuned in to last night’s premiere from the comfort of his Long Island home (having left his namesake label in 2005), It’s apparent that the brand’s creative directors, Michael and Nicole Colovos, were popping the popcorn, and probably the champagne too. 

This photo set features side-by-side comparisons of a small selection from the Helmut Lang fall/winter 2012/13 collection and their Westeros inspirations, the last three pieces with their, er, Westerian counterparts beneath them.

It serves to prove that the fashion world is full of geeks and people inspired by them and their subcultural interests-be it tech, sci-fi, comics, Steampunk, anime, etc… Designers teach us that what we often consider to be the most nerdy — a term that hasn’t always been viewed in the most flattering light — can, too, serve as a driving force behind a bevy of beautiful, wondrous things, that are seen by the general (read: fashionable) population as commercially viable, praiseworthy, and sought after.

Case in point, Helmut Lang’s latest fangirl swoon-worthy collection. “Dressed in the rags of savages,” they ain’t. Michael and Nicole Covolos have fashioned a wardrobe fit for a Khaleesi.

Leave it to the fashion industry to elevate geek culture to haute heights.